We're on a mission to prove that successful B2B sales can be honest, ethical, and human-centered.
Built by experienced entrepreneurs who've closed over €60 million in deals.

Our Story

Why We Built This

We didn’t build this academy from theory.
We built it from experience—and frustration.

For years, we watched the sales industry reward the wrong things:
manipulation over relationships, pressure over understanding, and short-term wins over long-term value.

We knew there had to be a better way.

So we built one.

Between us, we bring over 35 years of experience in complex B2B sales—working with SMEs, global organisations, and government institutions. We’ve closed millions in deals, not by pushing harder, but by listening better, understanding deeper, and building trust that lasts.

Because in the real world, sustainable sales don’t come from tactics.
They come from clarity, communication, and connection.

Impact Selling Academy is built on that belief:
that you can grow your business, increase your revenue, and still sell in a way that feels natural, human, and aligned with your values.

35+ Years

Combined Sales Experience

Decades of proven success closing complex, high-value deals across industries, company sizes, and global markets.

€10K to 20M+

Deal Experience

From smaller contracts to complex, high-stakes negotiations, we’ve worked across the full spectrum of B2B sales.

Commitment to Integrity

Every deal built on trust, every relationship grounded in honesty, every strategy aligned with doing what’s right.

Who We Are

Simona Girardi

Simona is a sales advisor focused on building long-term partnerships that drive sustainable growth. She specialises in trust-based selling, helping businesses move beyond transactions to create lasting, mutually beneficial relationships over time.

Lynn Bruines

Lynn is an award-winning author, and business advisor focused on human connection in sales. She specialises in trust-based communication, helping professionals build meaningful relationships that drive long-term business growth.

Our Vision & Mission

OUR VISION

Building a world where sales is ethical, honest and human-centric.

OUR MISSION

Helping entrepreneurs master B2B sales to unlock more opportunities, grow income, and build businesses with integrity.

Ready to transform your sales skills?

Learn the same framework that closed €60M+ in deals • 30-Day Money-Back Guarantee